Your guide to embrace change in exponentially unknown times
OUR POV
A new creative
paradigm shift
Today, many reject the classical ideal of beauty, harmony, and order in favour of subjectivity and subversion, leaving us more divided than ever. While creativity may thrive on personal expression and originality, true impact comes when your ideas connect with your audience. To move forward and influence others, we must develop a way to balance individual voices with shared societal principles, for the sake of a brighter, more cohesive future for all!
“To succeed today, you must learn balancing empathy with critical thinking to lead with clarity and purpose”
Greg Wit
founder | creative mentor
After two decades in design, working with creative startups and Fortune 500 companies across Europe, I’ve seen how easy it is for creators—from solo artists to executives of large teams—to fall into the trap of relying too much on subjective opinion rather than critical evaluation. This tendency can limit our ability to influence others and, over time, lead to missed opportunities or even failure. To bridge this gap, I’ve founded Design Axiology to help creatives master the art of creative evaluation, ensuring their ideas resonate with people and drive positive impact
INTRODUCING
Design
Axiology
Master the art of creative evaluation
A new creative framework to help you develop an influential vision
FORMAT
Online Course
DURATION
3 Lessons
PRICE
Free
NOTE: Our curriculum has three progression stages, each with a free theory lesson. We recommend optional paid hands-on sessions with our mentors for practical application and personalised 1:1 guidance in your creative field
Discover
Reimagine
Influence
EMPOWERING YOU TO
Unlock the full potential of your creative venture
FOCUS AREAS
Design Psychology
Design Thinking
Design Theory
Design Philosophy
LEARNING OUTCOMES
On completion of this programme, you will be better able to:
1–Create work that connects with your audience
Learn how to craft compelling work that speaks directly to your audience’s needs, emotions, and experiences
2–Break free from creative blocks and inconsistency
Embrace a structured process to guide your creative work, ensuring continuous growth and fresh ideas
3–Assess and refine your work before it goes live
Learn to pivot and adjust your creative vision with what works, ensuring you deliver real value
4–Stand out in a crowded creative world
Develop key strategies to clearly articulate and showcase the unique value of your work to attract new clients and collaborators
APPLY NOW
Ready to take the next step in your creative journey?
To get started, please complete our short survey. If selected, you will be invited to a 15-minute assessment call to evaluate your eligibility
YOUR FAST TRACK
From idea to real-world imact
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