Your ultimate guide to safeguard your creative venture

OUR VISION

A new creative
paradigm shift

For decades, creative entrepreneurs believed that to reach the top, they had to disrupt established norms and elevate personal vision above all else. While some have succeeded, many more have failed—and their stories rarely get told. Today, we know that lasting influence is only possible when our ideas genuinely connect with our audience. To move forward, we must learn to balance our subjective opinions with the objective needs of others, working together toward a brighter, more unified future for all

“Today, only creatives who critically evaluate their ideas can meaningfully influence the world”

Greg Wit

founder | creative mentor

After two decades working with creative startups and Fortune 500 companies worldwide, I’ve seen how easy it is for creators—from solo artists to executives of large teams—to fall into the trap of relying too much on their subjective opinion rather than critically evaluating their ideas. This tendency can limit our ability to influence others and, over time, lead to missed opportunities or even failure. To bridge this gap, I’ve developed a unique framework to help creators master the art of creative evaluation, ensuring their visions resonate with people and drive positive impact

→  LinkedIn

→  gregwit.com

INTRODUCING

Design
Axiology

The art of creative evaluation,

a tailored 12-lesson*, 1:1 mentoring programme, designed to help you shape your influential vision that will attract new clients and collaborators

PROGRAMME LEVELS

Pathfinder

For individuals who want to kickstart their creative side hustle

€99

per lesson

or €999 for all 12 lessons

Venturer

For solopreneurs who want to expand their creative venture

€199

per lesson

or €1999 for all 12 lessons

Master

For founders who want to advance to their next creative milestone

€299

per lesson

or €2999 for all 12 lessons

DISCLAIMER: * While our 12-lesson curriculum provides a solid balance of theory and practical application across all creative fields, employees and solopreneurs may benefit from additional paid hands-on sessions with our partnering SMEs for personalised guidance in their specific creative field

EMPOWERING YOU TO

Unlock the full potential of your influential vision

TESTIMONIALS

Charlotte
Entrepreneur / UK

“A true game-changer that streamlined how we run our creative projects today, increasing our client retention by an astonishing 15%!”

Antoine
Startup Founder / France

“A framework every early startup should know about if they want to stand out and independently secure their first funding round!”

Siobhán
Solopreneur / Ireland

“A whole new world of possibilities has opened up! I highly recommend it if you struggle to change direction in your entrepreneurial journey.”

Johann
Freelance Designer / Germany

“I now evaluate my work more critically and have become much more persuasive in articulating ideas to my clients.”

Lucie
Emerging Creative / Czechia

“My portfolio has finally a unique point of view. I have already signed a major client even before completing the programme!”

Adam
Design Student / Poland

“I wish this had been part of my design courses at Uni—this programme gave me a real advantage over my peers!”

INCLUDED DISCIPLINES

Design Psychology

Design Thinking

Design Theory

Design Philosophy

LEARNING OUTCOMES

On completion of this programme, you will be better able to:

1
Create work that connects with your audience

Learn how to craft compelling work that speaks directly to your audience’s needs, emotions, and experiences

2
Break free from creative blocks and inconsistency

Embrace a structured process to guide your creative work, ensuring continuous growth and fresh ideas

3
Assess and refine your work before it goes live

Learn to pivot and adjust your creative vision with what works, ensuring you deliver real value

4
Stand out in a crowded creative world

Develop key strategies to clearly articulate the unique value of your work to attract new clients and collaborators

YOUR FAST TRACK

From idea to real-world impact

JOIN US

Accelerating the world’s transition to Creative Consciousness

We are a collective of creatives on a mission to guide the next generation of visionaries toward a more conscious and critical approach to the world. Through a unique blend of creative education and entrepreneurial mentorship, we empower individuals to think, create, and connect in ways that inspire a brighter, more hopeful future for all

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