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DEVELOP YOUR

Creative
Leadership
Influence

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Your guide to embrace change in exponentially unknown times

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OUR POV

A new creative
paradigm shift

Today, many reject the classical ideal of beauty, harmony, and order in favour of subjectivity and subversion, leaving us more divided than ever. While creativity may thrive on personal expression and originality, true impact comes when your ideas connect with your audience. To move forward and influence others, we must develop a way to balance individual voices with shared societal principles, for the sake of a brighter, more cohesive future for all!

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“To succeed today, you must learn balancing empathy with critical thinking to lead with clarity and purpose”

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Greg Wit

founder | creative mentor

After two decades in design, working with creative startups and Fortune 500 companies across Europe, I’ve seen how easy it is for creators—from solo artists to executives of large teams—to fall into the trap of relying too much on subjective opinion rather than critical evaluation. This tendency can limit our ability to influence others and, over time, lead to missed opportunities or even failure. To bridge this gap, I’ve founded Design Axiology to help creatives master the art of creative evaluation, ensuring their ideas resonate with people and drive positive impact

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INTRODUCING

Design
Axiology

Master the art of creative evaluation

A new creative framework to help you develop an influential vision

FORMAT

Online Course

DURATION

3 Lessons

PRICE

Free

NOTE: Our curriculum has three progression stages, each with a free theory lesson. We recommend optional paid hands-on sessions with our mentors for practical application and personalised 1:1 guidance in your creative field

3B

Discover

2B

Reimagine

1B

Influence

EMPOWERING YOU TO

Unlock the full potential of your creative venture

FOCUS AREAS

Design Psychology

Design Thinking

Design Theory

Design Philosophy

LEARNING OUTCOMES

On completion of this programme, you will be better able to:

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1Create work that connects with your audience

Learn how to craft compelling work that speaks directly to your audience’s needs, emotions, and experiences

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2Break free from creative blocks and inconsistency

Embrace a structured process to guide your creative work, ensuring continuous growth and fresh ideas

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3–Assess and refine your work before it goes live

Learn to pivot and adjust your creative vision with what works, ensuring you deliver real value

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4–Stand out in a crowded creative world

Develop key strategies to clearly articulate and showcase the unique value of your work to attract new clients and collaborators

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APPLY NOW

Ready to take the next step in your creative journey?

To get started, please complete our short survey. If selected, you will be invited to a 15-minute assessment call to evaluate your eligibility

YOUR FAST TRACK

From idea to real-world imact

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© 2025 Design Axiology – All Rights Reserved

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