A holistic mentoring programme for creative entrepreneurs

OVERVIEW

Embrace the
new standard in
entrepreneurship

Today, every creative entrepreneur who builds a business must take on the mindset of a venture designer and realise that lasting success demands a genuine connection with their audience—one that allows them to evaluate their craft holistically and balance their subjective opinion with the objective needs of others

“The bridge between your bright vision and its lasting success rests on creative evaluation"

Greg Wit

founder • design principal

After two decades of working with creative startups and Fortune 500 companies, I’ve seen how creators—nearly everyone from solo artists to executives of large teams can easily fall into the trap of clinging too heavily to their bold ideas without assessing whether they deliver any real value, leading most of the time to failure. We all have been there at least once

To bridge that gap, I developed a framework that utilises axiology—the study of values—to help venture designers evaluate the impact of their work more effectively, enabling them to identify areas for growth and continue progressing

→  LinkedIn

→  gregwit.com

INTRODUCING

Design
Axiology

Mentoring Programme

A 3-stage integrative learning experience for venture designers, helping you master creative evaluation to evolve your work with clarity and purpose

MATURITY LEVELS

LEVEL 1

Pathfinder

if you feel stuck at the starting line and need to restart your creative journey to land your very first client

✓ Assess your audience fit

✓ Clarify your signature offer

✓ Adjust your core messaging

€99/mo

or €999 for all 3 stages (12 sessions)

LEVEL 2

Venturer

if you’ve made some progress, but the tide has turned, and you need to reimagine your creative practice

✓ Reevaluate your positioning

✓ Validate your value proposition

✓ Fine-tune your client pitch

€199/mo

or €1999 for all 3 stages (12 sessions)

LEVEL 3

Master

if you lead a successful venture but recently hit a ceiling and need to reinvent your creative business

✓ Measure your market visibility

✓ Audit your operating model

✓ Polish your Proof of Value

€299/mo

or €2999 for all 3 stages (12 sessions)

EMPOWERING YOU TO

Unlock the full potential of your Creative Venture

THE FORMULA

Acquire professional clarity through personal growth

An integrative approach that develops your human-centred competencies, allowing you to restore your creative compass

Emotional Intelligence

Creative Thinking

Personal Agency

Ethical Leadership

OUTCOMES

On completion of this programme, you will be better able to:

1
Create work that connects with your audience

Learn how to craft compelling work that speaks directly to your audience’s needs, emotions, and experiences

2
Break free from creative blocks and inconsistency

Embrace a structured process to guide your creative work, ensuring continuous growth and fresh ideas

3
Assess and refine your work before it goes live

Learn to pivot and adjust your creative vision with what works, ensuring you deliver real value

4
Stand out in a crowded creative world

Develop key strategies to clearly articulate the unique value of your work to attract new clients and collaborators

REFERENCES

Pathfinder - Adam
Aspiring Entrepreneur from Poland

“I wish they’d taught this at Uni—this programme gave me real confidence to break through and pitch my first project!”

Pathfinder - Lucie
Early-Stage Creative from Czechia

“My portfolio finally has a clear direction and unique voice—and I landed already my first client before finishing even the programme!”

Venturer - Johann
Freelancer from Germany

“I now evaluate my work more critically and communicate my USP to clients more persuasively. Worth every penny spent!”

Venturer - Siobhán
Solopreneur from Ireland

"The programme helped me open up new doors, refine my business direction and develop an offer I’m finally proud to pitch."

Master - Antoine
Startup Founder from France

“I can not recommend it more! This framework helped us reframe our vision, leading to independently securing our first funding round!”

Master - Charlotte
Business Owner from the UK

“A true game-changer that streamlined how we run our creative projects today, increasing our client retention by an astonishing 15%!”

YOUR FAST TRACK

From idea to real-world impact

CONTACT

Ready to build something extraordinary?

Start the conversation today to discover how Design Axiology can help you evolve your creative venture

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