DISCOVER YOUR
Missing link to
Entrepreneurial
Confidence
A holistic mentoring programme for Creative Entrepreneurs
OVERVIEW
A value-driven approach to entrepreneurship
Today, nearly 90% of new creative ventures fail within a few years, despite the abundance of tools and freely available knowledge. To succeed, you must shift your perspective and adopt a new design philosophy that can balance your creative vision with the real needs of your audience
“The bridge between your bright vision and its lasting success rests on creative evaluation"
Greg Wit
founder • design mentor
After two decades of working with creative startups and Fortune 500 companies, I’ve seen how creators—nearly everyone from solo artists to executives of large teams can easily fall into the trap of clinging too heavily to their bold entrepreneurial ideas without assessing whether they deliver any real value, leading most of the time to failure. We’ve all been there at least once
To bridge that gap, I developed a framework that utilises axiology—the philosophical study of values—to help creative entrepreneurs evaluate the impact of their work more effectively, enabling them to identify areas for growth and continue progressing
INTRODUCING
Design
Axiology
Mentoring Programme
A 3-stage, 12-session journey that helps you master creative evaluation to lead your venture to its next entrepreneurial milestone
| Rediscover | Refine | Reframe | |||
EMPOWERING YOU TO
Unlock the full potential of your Creative Venture
THE FORMULA
Acquire professional clarity through personal growth
An integrative framework that cultivates self-awareness and empathy—keeping you alert and grounded—so you can make clear, confident decisions that align your creative work with real value
Emotional Intelligence
Design Thinking
Personal Agency
Ethical Leadership
PROGRAMME OUTCOMES
1
Create work that connects
with your audience
Learn how to craft compelling work that speaks directly to your audience’s needs, emotions, and experiences
2
Break free from creative blocks
and inconsistency
Embrace a structured process to guide your creative work, ensuring continuous growth and fresh ideas
3
Assess and refine your
work before it goes live
Learn to pivot and adjust your creative vision with what works, ensuring you deliver real value
4
Stand out in a crowded
creative world
Develop key strategies to clearly articulate the unique value of your work to attract new clients and collaborators
PROGRAMME LEVELS
LEVEL 1
Essential
for Early-stage Creatives
Master creative evaluation to pitch
your first paid project
✓ Assess your audience fit
✓ Clarify your signature offer
✓ Adjust your core messaging
€99___
________ _/ session
or €999 for all 12 sessions
LEVEL 2
Advanced
for Creative Startups
Master creative evaluation to land
your first big client
✓ Reevaluate your positioning
✓ Validate your value proposition
✓ Fine-tune your client pitch
€199___
___________/ session
or €1999 for all 12 sessions
LEVEL 3
Master
for Creative Scale-ups
Master creative evaluation to expand
your growing venture
✓ Reflect on what’s next
✓ Redefine your unique edge
✓ Relaunch with a leading voice
€299___
_____________/ session
or €2999 for all 12 sessions
FAQ
Need more info? Learn more here!
A creative entrepreneur is a creative with a business mindset, who intentionally balances their personal vision with the real needs of their audience to build a sustainable venture
Entrepreneurial confidence comes from the ability to evaluate your work objectively, allowing you to make decisions with clarity instead of relying on guesswork or hope
Creativity can be deeply personal — but when you approach it as a business, it also needs to resonate with others and provide tangible value. Creative evaluation helps ensure your work connects beyond self-expression
Yes — Design Axiology is universal. No matter your discipline, you have a responsibility to shape work that communicates clearly, serves a purpose, and contributes meaningfully to those it’s made for
This isn't about quick wins. It's a mindset-first approach that creates long-term clarity—not just short-term gains
Each session lasts 90 minutes and is led by your dedicated mentor — someone who stays with you for the whole journey. Each session includes a blend of theory and practical application, tailored to your goal — plus focused reflection tasks to work on between sessions
Flexible. Complete all 12 sessions in 6 months (bi-weekly) or stretch over a year (monthly). You set the pace
We don’t change your vision—we refine it so it resonates with others and thrives in the real world
REFERENCES
Voices of past participants
Adam
Aspiring entrepreneur from Poland
“I wish they’d taught this at Uni—this programme gave me real confidence to break through and pitch my first project!”
Lucie
Early-stage creative from Czechia
“My portfolio finally has a clear direction and unique voice—and I landed already my first client before finishing even the programme!”
Johann
Freelancer from Germany
“I now evaluate my work more critically and communicate my USP to clients more persuasively. Worth every penny spent!”
Siobhán
Solopreneur from Ireland
"The programme helped me open up new doors, refine my business direction and develop an offer I’m finally proud to pitch."
Antoine
Startup founder from France
“I can not recommend it more! This framework helped us reframe our vision, leading to independently securing our first funding round!”
Charlotte
Business owner from the UK
“The programme helped us streamline how we run our business today, boosting client retention by 15% — a result we’re truly proud of”
YOUR FAST TRACK
From idea to real-world impact
CONTACT
Ready to build something extraordinary?
Let’s talk and explore how Design Axiology can help you develop a business you’ll love—and one the world needs
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