DISCOVER YOUR
Missing Link
to Success in
the Era of AI
A training programme for creative entrepreneurs
OVERVIEW
Learn to transition from creator to curator in a rapidly evolving world
The exponential rate of technological advancements, especially with AI, has democratised technical skills to a degree where almost anyone with an idea can now bring it to life. Today, the missing link to success isn’t another tool, workflow, or hack, but your leadership mindset—the curator’s eye that can balance your subjective vision with the objective needs of your audience
“The bridge between your bright vision and its lasting success rests today on creative evaluation"
Greg Wit
founder • design mentor
After two decades of working with creative startups and Fortune 500 companies, I’ve seen how creators—nearly everyone from solo artists to executives of large teams—can easily fall into the trap of clinging too heavily to their bold ideas without assessing whether they deliver any real value, which very frequently led to failure. We’ve all been there at least once
The turning point in my design career came when I discovered axiology—the philosophical study of values. Realising the importance of balanced evaluation not only improved the quality of my work, but also became the inspiration for this training programme—one that, especially in today’s AI-driven landscape, has proven to be the missing link to success for many creators, and I’m excited to share this formula now with you
INTRODUCING
Design
Axiology
Training Programme
A transformative leadership learning experience that helps you master creative evaluation, guiding your venture towards its next creative milestone
| Perceive | Process | Prioritise | |||
EMPOWERING YOU TO
Unlock the Full Potential of Your Creative Venture
THE FORMULA
Calibrate Your Internal Leadership Compass
Fine-tune your personal values, strengths, goals, and sense of direction that will guide you towards curating the best work of your life
Emotional Intelligence
Creative Processing
Personal Agency
Ethical Judgement
TRAINING OUTCOMES
1
Create work that connects
with your audience
Learn how to craft compelling work that speaks directly to your audience’s needs, emotions, and experiences
2
Break free from creative blocks
and inconsistency
Embrace a structured process to guide your creative work, ensuring continuous growth and fresh ideas
3
Assess and refine your
work before it goes live
Learn to pivot and adjust your creative vision with what works, ensuring you deliver real value
4
Stand out in a crowded
creative world
Develop key strategies to clearly articulate the unique value of your work to attract new clients and collaborators
TRAINING PATHWAYS
Explorer
Short-term Course
✓ an introduction to Creative Evaluation
✓ consists of 4 individual sessions
✓ one-to-one or one-to-few
✓ also available as a single lecture
€499
or €149 per session
Master
Complete Programme
✓ a Creative Evaluation masterclass
✓ consists of 12 individual sessions
✓ one-to-one or one-to-few
✓ also available as a full-day workshop
€2499
or €249 per session
FAQ
Still have doubts? Let’s clear them up!
AI can speed things up, but without real personal growth, your confidence will feel superficial and clients can usually tell when that’s the case. How you evaluate your ideas depends on who you are. Creative evaluation isn’t just about assessing concepts—it’s about understanding your values, your voice, and your message
A creative entrepreneur is a creative with a business mindset who doesn’t just create for creation’s sake but wants to solve real problems that make the world a better place
True leadership comes from the ability to evaluate your work objectively, allowing you to make decisions with clarity instead of relying on guesswork or ego, which is crucial for building trust with others
Creativity can be deeply personal—but when you approach it as a business, it also needs to resonate with others and provide tangible value. Creative evaluation helps ensure your work connects beyond self-expression
Yes—Design Axiology is universal. No matter your discipline, we all have a responsibility to shape work that communicates clearly, serves a purpose, and contributes meaningfully to those it’s made for
REFERENCES
Voices of past participants
Adam
Aspiring entrepreneur from Poland
“I wish they’d taught this at Uni—this programme gave me real confidence to break through and pitch my first project!”
Lucie
Early-stage creative from Czechia
“My portfolio finally has a clear direction and unique voice—and I landed already my first client before finishing even the programme!”
Johann
Freelancer from Germany
“I now evaluate my work more critically and communicate my USP to clients more persuasively. Worth every penny spent!”
Siobhán
Solopreneur from Ireland
"The programme helped me open up new doors, refine my business direction and develop an offer I’m finally proud to pitch."
Antoine
Startup founder from France
“I can not recommend it more! This framework helped us reframe our vision, leading to independently securing our first funding round!”
Maya
Freelancer from Spain
“This programme unlocked the strategies I needed to negotiate with confidence. I feel today much more empowered to grow my business.“
YOUR FAST TRACK
From idea to real-world impact
CONTACT
Ready to build something extraordinary?
Let’s talk and explore how Design Axiology can guide you towards the best work of your life
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