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DISCOVER YOUR

Missing link
to
Creative
Confidence

DoA_Mentoring_Programme

A holistic mentoring programme for creative entrepreneurs

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OVERVIEW

Embrace the new standard in creative entrepreneurship

Today’s creative entrepreneurs must realise that lasting success demands a genuine connection with their audience—one that allows them to assess their craft holistically and balance their subjective opinion with the objective needs of others

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“The bridge between your bright vision and its lasting success rests on creative evaluation"

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Greg Wit

founder • design principal

After two decades of working with creative startups and Fortune 500 companies, I’ve seen how creators—nearly everyone from solo artists to executives of large teams can easily fall into the trap of clinging too heavily to their bold ideas without assessing whether they deliver any real value. This tendency can limit our ability to connect with our audience and, over time, lead to missed opportunities or even failure. I know this because I’ve been there myself

To bridge that gap, I developed a holistic framework for creative evaluation that helps creators better understand the impact of their work and identify areas for growth to keep advancing

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INTRODUCING

Design
Axiology

Mentoring Programme

A 3-stage integrative learning experience for creative entrepreneurs, designed to help you master creative evaluation to evolve your work with clarity and purpose

Rediscover Refine Reframe

MATURITY LEVELS

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LEVEL 1

Pathfinder

You feel stuck at the starting line and need to restart your creative journey to land your very first client

Assess your audience fit

Clarify your signature offer

Adjust your core messaging

€99/mo

or €999 for all 3 stages (12 sessions)

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LEVEL 2

Venturer

You’ve made some progress, but the tide has turned, and you need to reimagine your creative practice

Reevaluate your positioning

Validate your value proposition

Fine-tune your client pitch

€199/mo

or €1999 for all 3 stages (12 sessions)

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LEVEL 3

Master

You lead a successful venture but recently hit a ceiling and need to reinvent your creative business

Measure your market visibility

Audit your operating model

Polish your Proof of Value

€299/mo

or €2999 for all 3 stages (12 sessions)

EMPOWERING YOU TO

Unlock the full potential of your Creative Venture

THE FORMULA

Acquire professional clarity through personal growth

An integrative approach that develops your human-centred competencies, allowing you to restore your creative compass

Emotional Intelligence

Creative Thinking

Personal Agency

Ethical Leadership

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OUTCOMES

On completion of this programme, you will be better able to:

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1
Create work that connects with your audience

Learn how to craft compelling work that speaks directly to your audience’s needs, emotions, and experiences

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2
Break free from creative blocks and inconsistency

Embrace a structured process to guide your creative work, ensuring continuous growth and fresh ideas

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3
Assess and refine your work before it goes live

Learn to pivot and adjust your creative vision with what works, ensuring you deliver real value

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4
Stand out in a crowded creative world

Develop key strategies to clearly articulate the unique value of your work to attract new clients and collaborators

REFERENCES

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Pathfinder - Adam
Aspiring Entrepreneur from Poland

“I wish they’d taught this at Uni—this programme gave me real confidence to break through and pitch my first project!”

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Pathfinder - Lucie
Early-Stage Creative from Czechia

“My portfolio finally has a clear direction and unique voice—and I landed already my first client before finishing even the programme!”

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Venturer - Johann
Freelancer from Germany

“I now evaluate my work more critically and communicate my USP to clients more persuasively. Worth every penny spent!”

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Venturer - Siobhán
Solopreneur from Ireland

"The programme helped me open up new doors, refine my business direction and develop an offer I’m finally proud to pitch."

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Master - Antoine
Startup Founder from France

“I can not recommend it more! This framework helped us reframe our vision, leading to independently securing our first funding round!”

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Master - Charlotte
Business Owner from the UK

“A true game-changer that streamlined how we run our creative projects today, increasing our client retention by an astonishing 15%!”

YOUR FAST TRACK

From idea to real-world impact

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CONTACT

Ready to build something extraordinary?

Start the conversation today to discover how Design Axiology can help you evolve your creative venture

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© 2025 Design Axiology – All Rights Reserved

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