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LEARN TO HARNESS

The Power
of Creative
Evaluation

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Your ultimate guide to safeguard your creative journey

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OUR POV

A new creative
paradigm shift

Today, many creatives believe that to succeed, they must challenge classical ideals and rebel against proven reasoning systems in favour of disruption and individuality. While creativity does emerge from originality, effective influence comes when we assess whether our ideas genuinely connect with our audience. To move forward, we must learn to balance our subjective opinions with the objective needs of others, working together toward a brighter, more unified future for all

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“Creatives who critically evaluate their work have the key to effectively influencing the world”

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Greg Wit

founder | creative mentor

After two decades working with creative startups and Fortune 500 companies worldwide, I’ve seen how easy it is for creators—from solo artists to executives of large teams—to fall into the trap of relying too much on their ego or authority rather than critical evaluation. This tendency can limit our ability to influence others and, over time, lead to missed opportunities or even failure. To bridge this gap, I’ve developed a unique framework to help creators master the art of creative evaluation, ensuring their ideas resonate with people and drive positive impact

→  LinkedIn

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INTRODUCING

Design
Axiology

The art of creative evaluation

A tailored 12-lesson mentoring programme, designed to help you refine your influential vision to attract new clients and collaborators

Inspire Innovate Influence

PROGRAMME LEVELS

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Master

For creative businesses who want to accelerate to their next big milestone

$2999

for all 12 lessons

or $299 / session

DA_Venturer

Venturer

For established creatives who want to kickstart their entrepreneurial journey

$1499

for all 12 lessons

or $149 / session

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Pathfinder

For emerging creatives who want to claim their first significant success story

$499

for all 12 lessons

or $49 / session

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Explorer

For young aspiring creatives* who want to get a head start in their creative career

Free

for all 12 lessons

no hidden fees

NOTE: Before you apply, please be aware that our application process includes a brief survey. If selected, you'll be invited to a 30-minute demo call to ensure our programme meets your expectations and objectives. While our 12-lesson curriculum provides a solid balance of theory and practical application across all creative fields, participants may benefit from additional paid hands-on sessions with our partnering SMEs for personalised guidance in their specific creative area. * The term ‘young aspiring creatives’ refers to individuals in their teens to early 20s starting their creative careers. Individual sessions are not a part of our curriculum

EMPOWERING YOU TO

Unlock the Full Potential of Your Influential Vision

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DISCIPLINES

Design Psychology

Design Thinking

Design Theory

Design Philosophy

OUTCOMES

On completion of this programme, you will be better able to:

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1
Create work that connects with your audience

Learn how to craft compelling work that speaks directly to your audience’s needs, emotions, and experiences

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2
Break free from creative blocks and inconsistency

Embrace a structured process to guide your creative work, ensuring continuous growth and fresh ideas

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3
Assess and refine your work before it goes live

Learn to pivot and adjust your creative vision with what works, ensuring you deliver real value

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4
Stand out in a crowded creative world

Develop key strategies to clearly articulate the unique value of your work to attract new clients and collaborators

YOUR FAST TRACK

From Idea to Real-world Impact

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JOIN US

Accelerating the world’s transition to Creative Consciousness

We are a collective of creatives on a mission to guide society toward a more conscious and critical approach to the world. By offering a complementary solution to creative education, we empower individuals to think, create, and connect in ways that inspire a brighter, more hopeful future for all

Partner with us

Careers

Community

Get in touch

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