Design Axiology

ABOUT US

Our mission is to help you get your business idea safely off the ground

We are a non-profit Centre of Excellence, a team of business design mentors offering affordable guidance to help aspiring entrepreneurs with bright ideas kickstart their venture projects

CORE BENEFITS

Collaborate with a dedicated mentor to refine, test, and validate your idea

Complete the venture design process without needing early-stage funding

Develop a well-rounded, evidence-backed narrative to attract clients and collaborators

GET INSPIRED TO MOVE

From idea to real-world impact

Discover how to measure success by specific milestones rather than just financial metrics

The Wright Brothers’ unwavering commitment to their vision of flight serves as a powerful example of the importance of an evidence-backed narrative. After four years of dedicated experimentation, they proved the value of their endeavour, demonstrating that patience and persistence are crucial for long-term success

In today’s fast-paced entrepreneurial landscape, avoiding the rush to market allows innovators to refine their ideas and maintain independence, ultimately leading to more sustainable outcomes

LEARN WITH US TO

Spearhead
innovation
consciously

OUR APPROACH

Holistic
Venture
Design

Our programme emphasises a comprehensive understanding of market dynamics and human behaviour to identify better growth opportunities, design solutions that resonate deeply with clients, and ensure that disruptive ideas are sustainable and meaningful

Identify opportunity 
areas for growth

Test ideas that
resonate with clients

Validate your
disruptive solution

PROGRAMME FORMAT

Contextual 
Online Learning

We provide tailored online support with educational content and mentorship at every stage of the venture design process, delivering real-time, relevant insights

FOCUS AREAS

Understanding Human Behaviour

Our unique venture design programme integrates aspects of philosophy and psychology with traditional business design, enabling you to develop a more innovative and purpose-driven business

Business Design

Business Psychology

Philosophy of Business

COLLABORATE WHITH US TO

Unlock the full potential of your bright idea

OUR PROGRAMME

Prepare your strategic plan

Partner with your dedicated mentor, who will help you identify opportunity areas for growth

Develop your unique solution

Collaborate with your dedicated mentor, who will help you to prototype and test ideas that resonate with your clients

Validate
your value proposition

Collaborate with your dedicated mentor, who will help you develop a narrative to attract clients and collaborators

FOLLOW OUR

3 rules for a better tomorrow

Embrace curiosity and openness to connect with people

Being open to new ideas and perspectives strengthens collaboration and leads to deeper, more meaningful relationships

Develop high-resolution thinking to maintain creative independence

Sharpening your thinking allows you to solve complex problems and innovate without relying on external influence

Become a voice for good to lead the way forward

Using your influence for good drives positive change and motivates others to contribute to a more conscious and considerate future.

CONTACT US

Kickstart today your new venture chapter!

Let’s talk about how we can help

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