ABOUT US

Our mission is to unlock the full potential of your visionary idea

We are Design Axiology, a non-profit dedicated to empowering aspiring creative entrepreneurs by aligning their personal growth with professional success

"Today, more than ever, design thinking and creative leadership skills are essential to anyone who desires to stay relevant and thrive in a rapidly changing world"

Greg Wit

founder & innovation coach

I am the founder of Design Axiology and a design consultant with 20 years of experience working across Europe’s top creative consultancies. I have led dozens of projects for startups and Fortune 500 companies, helping them innovate and grow beyond their core businesses

I also played a pivotal role in establishing the renowned frog design studio in London—a design powerhouse famous for projects like the Apple Computer and the Sony Walkman. This experience taught me the transformative power of innovation, which I now bring to aspiring entrepreneurs like you

I founded Design Axiology because I believe that everyone should have access to the skills needed to turn their ideas into action—without the financial barriers that often hold people back. Most startups fail not because of bad ideas but because their founders lack the creative leadership maturity to navigate the complexities of building a business. Our donation-based model addresses this gap, focusing on the foundational skills that empower them to become self-assured and resilient leaders

GET INSPIRED TO MOVE

From idea to real-world impact

Do you have a creative business idea that could inspire the world but aren’t sure how to bring it to life?

Like the Wright brothers, who started with bicycles and used their skills to invent the aeroplane, you have the potential to innovate from unexpected places. Their journey wasn’t straightforward, but by staying determined and systematic, they successfully turned their vision of flight into reality

Now is the time to put innovation at the core of your next business venture—with our help!

LEARN WITH US TO

Spearhead
Innovation
Consciously

OUR APPROACH

Holistic
Venture
Design

Our program integrates traditional venture design and personal development to align your values with your professional goals. Through 1:1 coaching, you’ll advance from idea to execution, transforming from follower to leader with a clear, authentic business vision

PREPARATION

Build your foundation for success

12 Sessions

Develop a clear, actionable business vision aligned with your individual goals, a solid understanding of market dynamics, and the resilience to overcome challenges with assurance and focus

•  Clarify your vision
•  Explore market opportunities
•  Build a resilient mindset

Suggested donation: £50 / Session

CORE PROGRAMME

Design and develop your unique venture

24 Sessions

Create a validated business model, refine early prototypes, and build the leadership skills necessary to inspire collaborators and drive sustainable growth

•  Craft your solution
•  Develop your business model
•  Strengthen leadership skills

Suggested donation: £50 / Session

FINAL STAGE

Bring your
vision to life

12 Sessions

Establish a compelling brand identity, develop a market strategy to attract investors and collaborators, and gain practical team-building skills for a successful launch

•  Refine your brand
•  Strategise your launch
•  Build your team

Suggested donation: £50 / Session

FOCUS AREAS

Understanding Human Behaviour

Our unique venture design programme integrates aspects of psychology, philosophy, strategy and design, enabling you to develop a more innovative and purpose-driven business

Psychology

Strategy

Philosophy

Design

PROGRAMME FORMAT

Contextual

Online Learning

Our personalised 1:1 sessions provide real-time collaboration and tailored insights to support your unique journey. Each session builds on your progress, helping you grow at your own pace. Plus, you will get access to a chat with your innovation coach outside of sessions, exclusive webinars, and peer networking opportunities

WHY OUR APPROACH WORKS

Personalised Coaching

We provide tailored strategies and tools to support your distinctive vision and goals

Affordable Support

Our donation-based model gives you access to high-quality coaching without the need for equity or outside funding

Tailored Guidance

Support that evolves as you do, ensuring your development is aligned with your business goals at every stage

Confidential Advice

We protect your intellectual property throughout the process. 
Testimonials are available on request

GET IN TOUCH

Kickstart today your next venture chapter!

Connect with us to discover how we can start building your vision together

ADVANCE YOUR

Forward
thinking

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